Power and Presence- the good, the bad, and the ugly in public presence

Wednesday, September 06, 2006

Sometimes the cheesy stuff gets picked up

Ever been in one of those brainstorms trying to come up with a "media event" that will draw broadcast attention? You know the "let's donate X to children with Y disease and invite the press"... those sessions. Not to sound cynical, because these causes often really do benefit and they truly are a bright spot amongst the dull churning of every day news.... but I had to laugh when I saw this not becuase it's bad, but because it sounds like it's straight out of one of those sessions... every consumer PR person has thrown out a "support the troops" related PR stunt in the past 12 months, I guarantee it. Congrats, Xerox, looks like Fox News really dug your story. And it's viral as can be... it was forwarded to me from a few folks.



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