Now why didn't I come up with this? ;)

This is one of those PR stunts that actually gives me chills it's so great... This is such an elegant site... I love everything about it, and fills me with goodwill towards Yahoo!, even though I am a committed Googler. Nice work, Yahoo!

http://timecapsule.yahoo.com/capsule.php?l=en&intl=en

Edelman - are you kidding?!

Edelman Apologizes For Wal-Mart 'Flog'
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=49698&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=edelman&page_number=0

This is unreal... the supposed kings of word of mouth marketing committed the number one biggest rookie mistake you can make. You can't create fake blogs. It's bad business, bad PR, and it makes you look like a liar. I feel bad for Steve Robel, their web 2.0/viral guru. He's horrified I'm sure.